The #breakfreefromplastic movement is working to change the global plastic crisis story. Changemakers from over 20 countries have convened an ambitious strategy to stop plastic at its source and illuminate the true cost of our plastic habit.
For more than four decades, Big Plastic Polluters have been telling us it’s ‘our fault’ pollution happens as a result of plastic use. But we know it’s the fault of the companies who make it, market it, and distribute it, often in places with no infrastructure to deal with it. And we’ve set out to change that.